Over time, our social media profiles can get stale—the imagery you used on your profile pictures or cover photos last year might no longer represent the real you. You may have updated your bio on one channel, but forgotten it somewhere else. But one of the great things about sprucing up your social media is that it’s a great opportunity to take control of your online brand and image without taking up a bunch of your time.
Everyone wants to be everywhere, posting great native content to every social platform all day every day. But without a dedicated social media team on your side, it can be hard to find the time to cover all those social networks while still finding the time to pursue your dreams and passions.
So this year, pick just the one or two social networks where you’re getting the most engagement and double down on them! Instead of trying to be everywhere, focus on the areas where you’re finding the most success and try not to get distracted by the other networks. Haven’t signed into Twitter for a year? Haven’t posted to Instagram in months? Either make those accounts private or use a service like IFTTT (it stands for “If This Then That”) to automatically post to those channels you can’t sign into every day using content from the social networks you have the time and energy to focus on.
Your profile picture on social media is often people’s first impression of the real you, so make it a good one. This year, though, don’t just get a good photo of yourself—show us some teeth!
To find the effect of smiling on audiences, a neuroscientist named Andrew Newberg, M.D., completed a study where people were shown different symbols and then rated their emotional responses. In a 2012 interview with Salon, Newberg revealed that “the symbol that was rated with the highest positive emotional content was the smiley face.”
Once you’ve got a great pic of yourself smiling, update your profile images everywhere you can! Having the same picture on Twitter, Instagram, Facebook, Periscope, Snapchat, and anywhere else you post content will help people to quickly and immediately associate that picture with your online persona or brand.
And before you get ahead of me—I know! Smiling isn’t always the easiest or most comfortable thing for everyone to do. My smile is something I’ve struggled with too, because my teeth aren’t the straightest. That’s why after some research my wife and I discovered Invisalign® clear aligners, which have the most advanced teeth straightening technology in the world. The fact that Invisalign treatment is discreet and clear was huge for me, because it means I can straighten my teeth without having to show off a set of braces on national television! So this year I’m going to be straightening my teeth, and smiling a LOT more on social—look out!
When sprucing up your social media, make sure you’re creating a consistent look and feel across your different social channels. This means that not only are you making sure your profile pictures are the same everywhere, but that you’re also using the same image as your cover image on channels where that’s allowed, like Twitter, Facebook and YouTube.
Once you’ve got the imagery right, then drill down into your bio. Are you using the same bio across social media channels? Having one good, short and concise bio that you use everywhere will ensure you’re hitting all the points you need.
Another thing to look out for is the link you’re allowed to use in some places. Double check and make sure it’s pointing to the site for your current homepage, business, or portfolio! You may have changed it to a different link at some point last year and have since totally forgotten about it.
I hope these accomplishable goals will give you a self-esteem boost while you tackle the bigger fish!